Our work included data security incident response incident response training and tabletop exercises extensive technology contract negotiations to support integration of new brands into the multi-brand concept guidance regarding implementation of secure payment technology and mobile payment applications and acquisition-related due diligence and security assessments. Multiple DADM Group teams combined to provide services to a multi-brand restaurant company with thousands of locations.We advised a large specialized research and treatment center on healthcare compliance, including the use of de-identified protected health information for research purposes.All seven of our teams have supported a multinational grocer, including advised on CCPA compliance, conducting an advertising and digital media boot camp, providing counsel regarding e-commerce and cybersecurity and handling legal issues related to the response, notification and litigation arising from a payment card security incident.
We also are defending Marriott in multidistrict litigation against claims brought by individuals, banks and cities. We served as incident response and post-disclosure counsel for Marriott Hotels regarding the Starwood Hotels guest record security incident disclosed in 2018.The coordination of such work has never been more important as companies grapple with how lawfully to collect, protect and use valuable consumer data. The Advertising, Privacy Governance and Technology Transactions, Digital Risk and Cybersecurity teams provide seamless overall counseling to global consumer products and retailers, helping the companies navigate the supporting of advertising claims, evolving loyalty and subscription programs, and CCPA compliance.Additionally, the firm’s innovative R&D team, IncuBaker, is included in this group to help lawyers and clients navigate the intersection of digital business, emerging technology and law. Indeed, our annual Data Security Incident Response Report is a go-to resource, and the compromise intelligence gained from the work associated with the Report enables us to inform our clients so they can make healthy risk-based decisions affecting various segments of their operations. Our lawyers have also been recognized by Law360, Financial Times Innovative Lawyers and American Lawyer Media for being trailblazers in this space.
The DADM Group was built from the successes of our highly regarded Data Privacy and Advertising teams, which are ranked by Chambers, Chambers Global and Legal 500. The depth and breadth of our group’s experience are unmatched and position us to advise clients on all aspects of managing data and digital assets. Our technologists analyze key data from our matters to help us identify trends, develop insights and build custom tools to enable digital transformation efforts. We also work on small and midsized matters, and these are often the matters that expose us to new trends and risks.
We serve some of the largest names in retail, healthcare, hospitality, education and financial services. Our attorneys are on-site at client locations hundreds of days a year doing the small and large things necessary to meet our clients’ needs and help them accomplish their goals: conducting training, doing claims audit and substantiation, leading proactive security and risk assessments, working through security and compliance incidents, advising executive leadership teams and boards, preparing witnesses for depositions and regulatory investigations, and providing advice on new initiatives and transactions. Our experience and approach enable effective global digital risk management (and are our competitive differentiators). We were also recognized as a “Powerhouse” by BTI Consulting’s Cybersecurity & Data Privacy 2020 Report and have been named one of BTI’s “Cybersavvy 16,” a nationwide list of the top legal practices in this arena. BakerHostetler is the only law firm to achieve Pacesetter status, as ALM researchers noted that the firm “goes to market with a business-led approach to information security that positions data as a critical asset of today’s digital enterprise.” The firm was also one of four law firms named “Market Leaders” in the report.
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Our Group was named a 2020-2021 “Pacesetter” in Cybersecurity Services by ALM Intelligence Pacesetter Research, an independent research group focused on professional services.
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